I'm sorry but i have to agree to AndyT overall. Maybe it's just because i remember cheaper times but I as a foreign buyer don't see any compulsion to by the single models with most of the prices i can see. There are multiple reason for that and maybe Spartan Games simply cannot act differently but it's still a fact for me.
Mabye it's because of higher production cost, higher material costs, a growing company, growing product amounts for the games (having so many factions for a single game like DW), steamlined processes or whatever. The current option to buy models aren't an alternative for me in 99% of the cases. I did buy italian bombers when a friend of me wanted to get something from SG directly and we could get to 0 shipping costs. It still felt expensive for what i got because of currency exchange and single model prices. Out of such a case it just won't happen.
I won't list all the points again because i did that in various threads before. I even can understand that they way SG is going since about a year or so is necessary. It still has an noticable effect for me as a non-UK SG fan. Often i see myself wanting one ships of a boxed set but i don't like the rest of the minis. For the boxed set price i would get it from a german shop. But buying it as a single model from SG's shop just doesn't make any sense money wise.
Some time ago i could buy smaller bunches of models and thus beeing more selective of which models i add to my armies/fleets. Sometimes this lead to having one model extra above a squad maximum. This wasnt perfect but honestly for me it was better than not buying the models at all because i cant get the ones i like.
Examples are the new CoA ships added in the 2.0 fleet box, the Ba'Kash battlecarrier and some other products.